Learn more about what inspires us

Our Mission

At Lulubelle & Co, we believe that you deserve the best products on the market. However, most brands of baking products are full of tongue-twister ingredients. And let’s face it: that delicious home-baked taste is nowhere to be found.

That’s why I created Lulubelle & Co, a line of gluten-free baking mixes, food colourings, instant yeast, baking powder and sprinkles. Available in vegan options, our products bring you a wholesome and delicious alternative.

Our Ingredients

At Lulubelle & Co, we use essentially natural, locally-grown quality ingredients. Our exotic ingredients, such as cocoa and vanilla, are sourced according to sustainable and fair-trade principles. Take the leap and experience the goodness of our locally-grown flours!

Our gourmet line of products is versatile, easy to make at home,and always crafted with love in Canada. What’s not to like!

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Meet Marie, Our Founder

Hi there! I’m Marie, CEO and founder of Lulubelle & Co. The idea to create Lulubelle & Co came to me on the day when my little brother, who is celiac, showed up to a Christmas dinner with an inedible, rock-hard, gluten free cake. That’s when I got the idea of creating my own line of cake mixes that would suit everyone, including gluten-intolerant family members.

After testing my family’s best recipes for months to adjust them to create gluten-free products, I came up with a line of gluten-free cake mixes that taste just as if they were made with conventional flours. Finally, your whole family, including its gluten-intolerant members, can enjoy your baking!

I am thrilled to present Lulubelle & Co’s line of gluten-free mixes, as well as instant yeast, food colouring, baking powder and sprinkles.

Join me for a sweeter world, one bite at a time!

We are B Corp-certified

Lulubelle & Co has received the BCorp certification in 2020. This certification rewards our highstandards in terms of performance, transparency, as well as social,and environmental responsibility. B Corp is a community of over twothousand organisations that seek to redefine business success.Together, we are building a better future.

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Fairtrade partner

At Lulubelle & Co, we seek to promote healthy food choices in respect and harmony with the planet. We favor short supply chains because that's how you get organic ingredients, no chemicals or pesticides.

But that's not all... We strive to improve local food culture methods so that our children's children can participate in a healthy and fruitful planet.

In short, we are contributing to the well-being of the planet, one bite at a time.

Partnership with “Les vergers d’Afrique”

We believe in giving back to communities and empowering women. We are partnering up with Les Vergers D’Afrique, a Canadian nonprofit organization. We are committed to purchase annually 4 tons of manioc flour produced by female farm workers from Notatinga, a village in Burkina Faso. This is our way of enabling local women and families to achieve self-reliance in terms of food and economic development.

This fair-trade partnership with Burkina Faso women who produce organic manioc is essential to Lulubelle. Sustainability and fair trade are part of our core values and define Lulubelle’s social mission.

We have recently completed a very successful Ulule socio-financing campaign.

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Partner of the Breakfast Club

Lulubelle graciously offers several tons of waffle and pancake mixes at the Breakfast Club. This foundation provides healthy meals to children to help them reach their full learning potential in school. Every day,243,521 nutritious breakfasts are served in 1,809 schools across Canada.

This partnership is part of our mission to promote the well-being of all, by offering a little happiness to these children with products that are good for the head and the body.

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We talk about us

  • 7 DAYS MAGAZINE - MONTREAL, QC - APRIL, 2020

  • VERO MAGAZINE – DECEMBRE – 2019

  • LE MUST MAGAZINE – SEPTEMBRE – 2019

  • LE MUST MAGAZINE – SEPTEMBRE – 2019

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